Lyf Raja Chulan is a co-living area and a hybrid property that mixes components of each a lodge and a serviced residence
by AKMAR ANNUAR / pic HUSSEIN SHAHARUDDIN
GREETED on the door of Lyf Raja Chulan by a cheerful Lyf champion aka lodge supervisor, Bob Yusof and Lyf’s tremendous crew, The Malay-Sian Reserve (TMR) instantly felt at residence.
Lyf, pronounced as life, has one other which means to its title, we have been knowledgeable in the course of the launch of “Kuala Lumpur (KL) Comes A-lyf” marketing campaign on Sept 9.
L.Y.F. can also be an acronym for Dwell Your Freedom, Ascott Ltd nation GM Mondi Mecja informed the media throughout his welcome remarks on the launch.
Including that it’s a new Gen Y and Gen Z type of property or often known as co-living, the place Lyf’s friends can benefit from the security and the amenities obtainable, he shared it’s a hybrid property in between the lodge and repair residence.
Based on Lyf’s personal “kampung boy” (in reference to cartoonist Datuk Mohammad Nor Mohammad Khalid aka Lat’s well-known character as he has the identical curly hair) Boy Yusof, Lyf’s co-living idea creates alternatives for friends to attach with like-minded people in its social areas, in addition to by means of its curated experiential programmes.
As such, staying true to its title, Lyf Raja Chulan’s co-living idea is ideal for digital nomads, technopreneurs, creatives and self-starters to dwell their freedom in a dynamic setting.
On early challenges after opening the lodge, Bob stated the native market was very sceptical and uncertain of Lyf, considering it was simply one other addition to the quite a few finances motels within the space, which is on the fringe of Chinatown, Petaling Road.
“It was difficult at first, primarily as a result of the co-living idea was very overseas to the locals. Plus, it’s a brand new property; it’s a new model; every thing is new,” Bob defined to TMR.
Then, slowly when individuals began to come back in and Lyf arrange its showroom on the lodge, they began to sing a unique tune as they may see the lodge’s idea could be very completely different from the standard ones they’ve been to.
“Additionally, Lyf focuses lots on sustainability. You pay what you solely want. We don’t set up telephones in our rooms. We would like the friends to deal with their very own wants themselves.
“You want contemporary towels? The visitor can go to the foyer or the reception and ask for some help from our crew, then they may get the towels they requested instantly. It cuts down the ready time and avoids any miscommunication with a ‘housekeeper’.”
Additionally, Bob shared that the lodge supplies water dispensers on every ground, emphasising that it removed one-time plastic water bottles or single-use plastic bottles.
On value-for-money companies and facilities, he famous that friends pay lots for an evening keep in motels and find yourself not utilizing many of the amenities and facilities.
“This incurs prices for each events, the service supplier and the friends, because the friends pay for one thing that they don’t want. At Lyf, we see this as a approach to save cash on power waste and materials belongings,” he opined.
Subsequently, Lyf can promote this sort of consolation at an inexpensive fee.
One other plus level for the lodge is that the friends and the crew can create a family-like bond.
“Right here, Lyf’s crew and myself are all the time round to mingle with the friends. For example, one household stayed right here for the weekend. As they got here right down to our kitchen space to arrange their dinner, I used to be cooking pasta. Once I noticed the household, I provided to share my meals with them they usually have been past grateful for it, thus the easy gesture created a long-life friendship,” he recalled.
One other fond reminiscence he had of his friends was of a household of 4 who spent high quality time with one another all through their keep, taking part in Jenga till one within the morning.
Reflecting on the start of the lodge’s improvement, Bob shared that the contract with Ascott was signed someday between 2015 and 2016 and the development began in 2018, an anticipated completion date of Oct 28, 2020.
Then the pandemic hit globally, forcing the mission to be delayed for 2 years. It was lastly accomplished in 2022.
“Nonetheless, on account of loads of uncertainties on the time, regardless of the ban being lifted in April 2022, we discovered that it wasn’t not time to open but,” he informed TMR.
Quick ahead to 2023, Lyf was lastly prepared and open to the general public.
On Could 19, the lodge did a delicate opening and it formally opened its door to its first visitor, a woman from Penang, on June 26.
When requested on the price of the whole improvement, Bob smiled and responded “most undoubtedly not one million ringgit mission”.
Protecting the Spirit Alive with Lyf
All the 104 rooms on the lodge have been designed to appear to be trendy residences that includes paintings by native artists. Company have the choice to guide numerous room sorts for his or her keep, together with “Good for One”, “One among a Type (Studio)”, “One among a Type Plus (Studio)”, “Lyf Model (Thematic studio)”, “All Collectively (Two-Bed room)”, and “All Collectively 4-bedroom Duplex”.
“We have now curated the perfect facilities and amenities to create the proper condo for the friends. For instance, this ‘One among a Type’ studio comes with the softest queen-sized mattress, an digital secure for all of your valuables, hair dryers, studying lights and a writing desk.”
Additionally dedicated in direction of sustainably, the lodge stocked the toilet with eco-friendly bathtub merchandise and plush towels, so that you simply really feel proper at residence after a protracted day.
The lodge additionally has communal social areas and curated programmes to assist friends forge new connections and nurture communities.
The social areas are break up into a number of rooms comparable to “Bond (social kitchen)”, “Burn (the fitness center)”, “Join (coworking area and lounge)”, “Collab (assembly room)”, “Grasp Out (outside space for drinks and the place you may see the KL Tower and metropolis views)”, “Cookout (a BBQ space on the rooftop)” and sure, “Bar (self-explanatory!)”.
Other than these social areas, the lodge has a café downstairs and a laundromat service, “Wash and Grasp”.
At the moment, the promotional worth for the only unit begins from RM188/evening and the duplex items are as little as RM360/evening.
As for a full package deal (which incorporates many of the amenities and facilities), friends will pay as much as RM3000/month.
Upcoming Co-living Properties
Ascott, a lodging enterprise unit wholly owned by CapitaLand Funding, informed TMR that it expects to open seven new co-living properties this 12 months (2023) below its Lyf model.
Aside from the competed mission in Malaysia, the Lyf co-living schemes within the pipeline are in Austria, China, Japan, the Philippines and Thailand.
The schemes embody Lyf Schonbrunn Vienna, Lyf Dayanta Xi’an, Lyf Ginza Tokyo and Lyf Riverside Bangkok.
Based on Ascott, the opening of Lyf Raja Chulan KL, lyf Malate Manila, and lyf Cebu Metropolis marks the model’s foray into Malaysia and the Philippines.
The launch of those properties comes at an opportune time as Ascott recognises the necessity to tackle rising developments in in the present day’s post-pandemic journey panorama, marked by evolving traveller calls for and renewed appetites for contemporary experiences.
Lyf co-living schemes are thoughtfully designed to serve the wants of next-generation travellers. They embody shared social areas and experiential programmes that allow friends to forge connections and nurture a robust sense of group.
Ascott additionally plans to open 63 properties this 12 months throughout its different manufacturers, in key journey locations throughout Asia Pacific and Europe.
Because the pandemic has modified the way in which we dwell and work, flexibility has turn out to be a paramount consideration. Digital nomads and self-starters want to work remotely, demanding novel experiences and alternatives to attach with like-minded people in co-living areas.
With the subsequent era of travellers looking for extra significant areas that enable for interplay, Ascott will develop its co-living model, Lyf, throughout the area and past.
A Collaboration with Ascott and Tourism Malaysia
Greater than a advertising and marketing effort, “KL Comes A-lyf” is a year-long collaboration between Tourism Malaysia and Ascott that brings the town’s wealthy heritage and vibrant tradition to life.
Mecja defined that the brand new Lyf in Malaysia will join friends with native entrepreneurs, companies, artwork, music and trend by means of its #lyfgoeslocal initiative.
“The marketing campaign goals to carry themed occasions and to make the town extra vibrant. Additionally, by means of this marketing campaign, we’re going to showcase this charming lodge and introduce the friends to native distributors and actions,” he stated.
Most significantly, this initiative will profit not solely the tourism trade but additionally enhance small native companies comparable to road hawkers, eating places, surrounding museums, journey companies and lots of extra, in addition to provide an opportunity for native and worldwide vacationers to expertise the town by exploring hidden gems all through KL.
The marketing campaign additionally goals to advertise many native gems situated in non-commercial areas which can be crammed with extra tradition, traditions and heritage.
Flea markets, meals bazaars, comedy exhibits and dwell music festivals are simply a few of the occasions that may be anticipated to carry the marketing campaign to life.
“These occasions is not going to solely showcase Lyf Raja Chulan as a beautiful place to remain, but additionally carry to the fore native distributors, particularly small companies, that we’ll have interaction to take part in our occasions,” Mecja affirmed.
The marketing campaign launch, officiated by Tourism Malaysia senior director of home and occasions Mohamed Amin Yahya, coincided with the 66th Merdeka Day and sixtieth Malaysia Day celebrations.
Tourism Malaysia stated the marketing campaign goals to additional enliven the KL heritage enclave by organising numerous themed and cultural occasions to attract the eye of native and worldwide vacationers inside Klang Valley.
“‘KL Comes A-lyf’ is a artistic option to promote tourism by means of cultural occasions and I’m assured that this year-long marketing campaign will assist us in boosting our tourism numbers for this 12 months and likewise provides us head begin for 2024,” stated Mohamed Amin.
He additionally identified that because the nation revives its tourism, it can provide a deep big selection of culinary experiences.
From vivacious meals stalls to vigorous festivals, it makes the nation, significantly the town, a really fascinating vacation spot, he stated.
Plus, he’s extremely assured that the “KL Comes A-lyf ” marketing campaign can encourage different organisations which can be desirous to contribute in direction of the target of enhancing tourism by means of revolutionary occasions and festivals within the 12 months to come back.
“It’ll turn out to be one of many many points of interest our multi-diverse nation has to supply. We function one other stopping level for vacationers and locals to drop by as they go to our capital metropolis.
“This marketing campaign will turn out to be an avenue for Malaysian cultures, traditions and heritage, which can be additional uncovered to a big scale of a wide range of vacationers hailing from a number of backgrounds, as we embark on the Go to Malaysia journey,” he added.
On prime of that, “KL Comes A-lyf” promotes native points of interest in KL, enabling vacationers to indulge and educate themselves on Malaysian traditions and tradition by means of actions, performances, meals and talks.
In the meantime, Lyf Raja Chulan disclosed it has plans for the native arts scene. Its #lyfxart initiative permits friends to be surrounded and impressed by the artistic endeavors by native artists, specifically curated to replicate the property’s location, tradition and heritage.
For the file, Lyf additionally gives a digital expertise by means of its “Uncover ASR” cell app which permits friends to entry their residences by way of a cell key.
All these initiatives and options purpose to assist the lodge stand out amongst its rivals in Malaysia, which embody Utopia, The Hatchery Place and Komune Dwelling.
- This text first appeared in The Malaysian Reserve weekly print version