As guests step into Rumah Tangsi, Kuala Lumpur, they are going to enter a nostalgic setting, a scene that can remind them of a energetic “kampung”. That is Kampung Buatan Malaysia, an occasion by ZUS Espresso, an area espresso chain that’s recognized for its innovation. The air can be full of the wealthy scent of espresso and the sound of group chatter. It’s greater than an occasion; it’s an expertise – a logo of unity and satisfaction for Malaysian-made merchandise.
Kampung Buatan Malaysia is part of the bigger narrative – ZUS Espresso’s “Buatan Malaysia” marketing campaign. Their marketing campaign goals to problem misconceptions and champion the reality in regards to the high quality of Malaysian-made merchandise. As such, ZUS Espresso hopes that with this marketing campaign, they will contribute to a shared imaginative and prescient of a future the place Malaysia is recognised for promise and potential.
As guests arrive on the iconic Rumah Tangsi, they are going to be greeted first by the inviting aromas from Lorong Makan ZUS positioned simply exterior. Right here, foodies can dive right into a world of mouth-watering specialties, together with each native and worldwide flavours, dropped at life by native manufacturers.
As soon as inside, guests discover themselves in Pasar ZUS, which stretches throughout each the bottom and the primary ground. This market will set the stage for native manufacturers to proudly show their distinctive merchandise. At Kampung Buatan Malaysia, each nook, each stall tells a narrative. The story of Malaysians who dared to dream and construct.
The Time Tunnel is not going to solely showcase the expansion of ZUS Espresso but in addition spotlight their cherished companions: BOH, Inside Scoop, Julie’s, and Farm Recent. These companions, who share comparable humble beginnings, have joined forces with ZUS Espresso to create the merchandise that Malaysians have come to know and
love. The Time Tunnel will mirror not simply the dedication of Malaysians to their homegrown manufacturers, but in addition the facility of collaboration and shared success in creating beloved Malaysian merchandise.
In the meantime, the aroma of ZUS Espresso’s newest innovation, the “Tarik Collection,” fills the air. A tribute to the beloved Malaysian Teh Tarik, this sequence illustrates the nation’s capability for creativity and evolution. It’s a style all Malaysians know and love, refreshed by the smoothness of ZUS Espresso’s signature Velvet Crème. A pleasant fusion that mirrors Malaysia itself – a rustic with a wealthy heritage constantly reshaping its future.
The occasion guarantees greater than interactive experiences. Spectators can sit up for performances by celebrated native artists equivalent to Syamel, Kaka Azraff, and Andi Bernadee. Moreover, the occasion will showcase the richness of Malaysia’s cultural heritage with a mesmerising Tarian Muhibbah efficiency.
To additional carry the idea and theme of the “Buatan Malaysia” marketing campaign to life, ZUS Espresso has crafted a compelling marketing campaign video titled “ZUS Espresso On Trial: Buatan Malaysia?” That includes acquainted faces equivalent to comedians Kavin Jay and Ryan Howlett, entrepreneur Arieff Yong, and beloved native manufacturers like Farm Recent, Inside Scoop, BOH, and Julie’s, the video showcases the satisfaction in being Malaysian-made.
Collaborative chapters of the “Buatan Malaysia” marketing campaign additionally function companions like BOH for the Tarik Collection and Inside Scoop for a restricted version ice cream impressed by ZUS Espresso’s drinks. These partnerships underscore the extraordinary achievements that may be achieved when Malaysian manufacturers unite and work collectively in direction of a standard objective.
This ninth September, we invite you to hitch us at Kampung Buatan Malaysia. Turn out to be part of our story as we rejoice Malaysian heritage, innovation, and the collective energy of native manufacturers. Collectively, let’s admire, get pleasure from, and uplift the narrative of Malaysian-made merchandise.