SWEE BEE has launched its sq. pineapple tarts which are immediately recognisable by the logo imprinted on them.
Nonetheless, what distinguishes Swee Bee pineapple tarts from the remainder on the market is not only its form but in addition its meticulous consideration to element and to not point out, its irresistible flavour.
The tart’s measurement has been designed to offer a pleasant mouthfeel. Its buttery pastry delicately dissolves, merging harmoniously with the candy and tangy pineapple paste. What’s extra, every tart incorporates an optimum quantity of pineapple fibre, including an additional layer of texture and a really satisfying expertise.
Drawing from his childhood recollections, Swee Bee founder David Wong fondly recalled his grandmother calling him a “large mouth” resulting from his hearty urge for food.
This reminiscence sparked inspiration from the Chinese language proverb “口大吃四方” (large mouth eat 4 corners) which in flip led to the creation of Swee Bee’s distinctive sq. pineapple tarts.
The proverb additionally carries a big that means which implies one can discover a profession irrespective of the place they’re. Though the sq. pineapple tarts will be present in Taiwan, what makes Swee Bee’s tarts distinctive is the phrase “福” (fortune) embossed on them.
Explaining the inspiration behind the distinctive design, Wong stated the inaugural run of Swee Bee’s pineapple tarts in 2010 had a festive contact, incorporating the Chinese language ‘fortune’ character embedded on the floor of the tarts, particularly for Chinese language New Yr.
“By embossing the tart with ‘福’ (fortune), we created the primary pineapple tart in Malaysia that’s not solely sq. but in addition carries a blessing for all who buy or obtain it as a present,” he added.
Throughout the sq. form tart, a circle encases the Chinese language character “福” (fortune), which represents unity and reunion.
This idea is mirrored in Swee Bee’s mission to deliver individuals collectively from all corners of the world, celebrating the unity and shared prosperity present in Malaysia’s multicultural society.
Extra than simply pineapple tarts
Swee Bee’s product vary extends past pineapple tarts, together with pineapple mooncakes, cookies, desserts, pineapple jam, Nanyang espresso, and extra.
The model is dedicated to providing high-quality, halal-certified merchandise, with a number of ranges already Halal-certified, together with pineapple tart, pineapple mooncakes, desserts, and espresso almond cookies.
Though pineapple tarts have a standard connection to festive durations, Swee Bee holds the assumption that blessings shouldn’t be confined to those events.
Embodying their philosophy of “Blessing Continues Past Festivities”, Swee Bee encourages clients to unfold pleasure with their pineapple tarts all 12 months spherical, be it for birthdays, weddings, anniversaries, or as tokens of appreciation.
As a testomony to their dedication to excellence, Swee Bee was awarded the Gold Award within the Trendy Freestyle 3D Cake class on the Malaysia Culinary World Cup 2023.
Their spectacular cake design, themed “Ethnic Malaysia” showcased the intertwining cultures of Peranakan, Chinese language, Malay, Indian and Iban, with pineapple tarts taking centre stage.
Swee Bee merchandise can be found from their web site (www.sweebee.com.my) and on Lazada. Clients can even go to Swee Bee’s headquarters in Klang, the place walk-ins are welcome. For extra details about Swee Bee, name +6012-303 8686. – Aug 29, 2023
The submit Swee Bee square pineapple tarts: An ode to culture and heritage first appeared on Focus Malaysia.