Noma Tasks is collaborating with the Mexican restaurant Kol and debuting new merchandise
by KATE KRADER
THE flavours from Noma, the poster baby for vacation spot eating places, could also be coming to a metropolis close to you. Subsequent up: London.
The workforce behind the fabled Copenhagen restaurant is selling its new enterprise idea, Noma Tasks, that includes the restaurant’s fermented condiments and sauces. The primary collaboration occurred earlier this 12 months in Japan, subsequent month, it’s coming to the UK.
On Sept 10, a half dozen Noma Venture cooks will descend on the fashionable Mexican restaurant Kol, in Marylebone, for 3 timed tastings. Prospects can be served 5 Mexican-accented dishes that spotlight Noma Tasks merchandise, a retail line that launched final 12 months.
The occasion can be comparatively inexpensive: Tickets for the 1 1⁄2 hour slots price £95 (RM557.65) and embody two drinks in addition to two merchandise to take residence. There can be 60 tickets for every of the three time slots. For comparability, a meal on the restaurant in Copenhagen prices 3,950 Danish kroner (RM2,684).
Tickets can be found by means of the Kol and Noma Tasks newsletters on Aug 20.
The mission is a part of the subsequent iteration of the Noma model, led by chef Rene Redzepi. All through the years, he has frequently innovated the restaurant, popping up in cities around the globe and re-opening the restaurant in a brand new location as Noma 2.0 — it was instantly topped No. 1 restaurant on this planet in 2021 by the influential World’s 50 Finest record.
Earlier this 12 months, Redzepi introduced that the restaurant would stop to exist in its present type on the finish of 2024, pointing towards a way forward for experimentation by means of the corporate’s check kitchen and lab. The brand new Noma can be targeted round Noma Tasks, a sequence of ventures that may be as tangible as bottled sauces, in addition to “new-media endeavours”.
Thomas Frebel, inventive
director of Noma Tasks, says the London pop-up is a possible mannequin for what Redzepi has referred to as “Noma 3.0” going ahead. “The aim of Noma Tasks is to share the flavours of Noma to a wider viewers, so we hope to deliver our workforce and merchandise to extra cities sooner or later,” he says.
Kol’s chef-owner Santiago Lastra is a Noma alum as he was a part of the workforce that operated Noma’s Tulum residency in Mexico in 2017, the place he first met Frebel, who was then head of Noma’s analysis and growth workforce.
The London meal will embody dishes that characteristic merchandise equivalent to Smoked Mushroom Garum, a condiment historically primarily based on fermented fish; Cep Oil, made with domestically foraged mushrooms; and Dashi RDX, made with the kelp, kombu and sake.
Among the many dishes, which can be made with British produce consistent with Noma’s locavore focus, are a seafood ceviche with seaweed, succulents and Noma Venture’s bottled Forager’s French dressing, which is produced from their wild rose vinegar and blackcurrant wooden oil. There may also be an octopus tostada stuffed with cabbage and flavoured with Noma’s vegan XO sauce, and a dessert of chocolate sorbet flavoured with the roasted kelp salt.
A couple of new merchandise can be featured: Forager’s French dressing and the wild rose vinegar, which go on sale since mid-August. London company may also have entry to the Noma Tasks’ newest experiment: Corn Yuzu Sizzling Sauce, which can be not but launched.
Noma Tasks earlier this 12 months collaborated with the with the restaurant Locale in Tokyo, coinciding with a full-scale, nine-week restaurant pop-up in Kyoto, Japan.
“We wished to open ourselves up and have enjoyable participating with extra of our neighborhood relatively than at a sit-down dinner,” Lastra says. He sees it as a possibility to work together extra intently with company than a sit-down dinner normally presents, “whereas exhibiting the probabilities of the merchandise in on a regular basis life”. — Bloomberg
- This text first appeared in The Malaysian Reserve weekly print version