FOR a greater a part of 4 many years, the Oversea model has been an integral a part of Malaysia’s favorite Chinese language delicacies and confectionery.
Spanning a number of generations of consumers, the Oversea model’s flagship restaurant in Jalan Imbi has been institutionalised with city diners because the go to position.
Right now, mother or father firm Oversea Enterprise Bhd which has been listed on the ACE Market of Bursa Malaysia since April 1, 2010 additionally boasts a 63, 000 sq ft manufacturing facility which producing confectionary merchandise, sauces and the internationally well-known Oversea Mooncake.
The present enterprise has a world footprint already established – exporting egg rolls, mooncake and cookies to the Northern American (together with Canadian) and European markets in addition to all through the Australasian markets of Australia, Indonesia and New Zealand.
Synonymous with worldwide F&B (meals & beverage) manufacturers like Hakkasan, Oversea Enterprise intends to broaden its horizons right into a horizontal and vertical enlargement of its enterprise to accommodate different cuisines and ideas by incorporating life-style and leisure modules into its ecosystem.
“The primary steps have already been taken with the opening of EMP KL, our first pork-free providing primarily based within the Westin Kuala Lumpur which supplies a effective eating expertise with Chinese language meals that each one races and cultures can get pleasure from,” commented the group’s govt director Benson Tay.
“We don’t want to be outlined as a historically pure Chinese language delicacies and confectionary supplier however as a substitute as a world model with a number of avenues of leisure, meals and beverage life-style choices spanning a number of places.”
The problem shifting ahead, in accordance with Tay, is methods to adapt its manufacturers and enhance their choices to cater for various tastes which have morphed over time.
“We’re additionally aware that we’ve got sturdy roots, particularly within the Oversea model which is thought for its eating places and mooncakes,” he elaborated.
“Though we’ve got many shoppers from completely different generations selecting to dine with us, we’re aware that the brand new period of diners has completely different tastes, and we goal to remain forward of the curve by continuously evolving.”
In opposition to such backdrop, Oversea is about to finish a rights concern amounting to RM68 mil to fortify its enlargement plans.
The rights concern has been earmarked for acquisition of latest manufacturers, enlargement and refurbishment of its eating places and factories and digitalisation efforts geared toward aligning the group with the calls for of the digital period.
At 11.36am, Oversea Enterprise was unchanged at 6 sen with 133,330 shares traded, thus valuing the corporate at RM138 mil. – Aug 15, 2023