Musang King durian participant (DSR Fruits) and Every day Contemporary has signed a partnership to make downstream durian-based merchandise accessible to the Malaysian market by Every day Contemporary’s franchise community.
The partnership appears to be like to develop durian merchandise comprised of DSR genuine Musang King durian and to be bought throughout 1,600 Every day Contemporary shops throughout 16 international locations together with Malaysia.
By means of DSR fixed modern confectionary data, the instant focus of the collaboration is to carry durian-based merchandise accessible and palatable to the Malaysian tastebuds with a definite style of contemporary Musang King and scale it globally.
DSR and Every day Contemporary will solely cowl merchandise corresponding to durian truffle popcorn, Musang King gelato, puffs, croissants tarts and extra. This stuff can be obtainable within the Every day Contemporary kiosks in Malaysia beginning early April this 12 months.
Talking on the signing ceremony, DSR Co-founder Ng Lian Poh stated “With this partnership, DSR has totally built-in durian gamers nationwide to be concerned at each step of the method.”
In the meantime, Chay Hong Choong, Managing Director of Every day Contemporary stated the partnership is probably the primary in Malaysia to franchise durian-based merchandise by kiosks. “By means of DSR’s in depth durian data on retailing and product administration, we foresee that Malaysian durians may have wider attain and be extra recognisable,” he stated.
Moreover, the partnership goals to make sure the safety for durian farmers and assist the provision chain.
“Creating the durian-based merchandise won’t solely give recognition to Raub’s Musang King but additionally to maintain farmer earnings throughout off season and guarantee they’re effectively supported,” he added.
