DARE TO DISCOVER
Maurice Lacroix is happy to unveil the brand new PONTOS S Diver, a watch that’s not afraid of getting its hair moist. Revisiting the primary era mannequin of 2013, the Jura-based model has created a divers’ watch incorporating quite a few enhancements whereas nonetheless retaining the spirit of the inaugural mannequin, particularly its iconic design. In the course of the growth section, the Swiss marque turned to ML Crew member, Lidija Lijic, a world champion freediver who holds the document for staying underwater for five minutes and 43 seconds. Lidija inhabits a world of extremes, exploring the bounds of human efficiency, which made her the best particular person to place the watch via its paces.
In 2013, Maurice Lacroix launched its first era PONTOS S Diver. Nevertheless, a couple of years later, the Jura-based model ceased producing the mannequin in an effort to focus its consideration on making the extremely profitable AIKON. Subsequently, the corporate obtained quite a few requests for the divers’ watch to be reissued. Acceding to those requests, Maurice Lacroix is happy to unveil a brand new model of the PONTOS S Diver that comes with a lot of enhancements whereas nonetheless retaining the spirit of the inaugural mannequin.
Certainly, whereas this mannequin is new, it subscribes to the similar confirmed design language and perpetuates the model’s fondness for urban-inspired styling. Furthermore, constant with different Maurice Lacroix creations, the brand new PONTOS S Diver is expertly crafted within the firm’s Swiss Manufacture and delivers excessive perceived worth: Maurice Lacroix believes that some issues ought to by no means change!
The Swiss watch agency turned to ML Crew member and world champion freediver Lidija Lijic for her enter when creating the most recent PONTOS S Diver. This versatile athlete commonly ventures into heat seas but additionally enjoys diving beneath the ice within the Himalayas. Her life is considered one of braveness and enduring dedication to powerful, constant coaching, and extra, as you additionally should work in your psychological power to maintain pushing boundaries. Self-control, focus and confidence… Freediving will not be with out its dangers and it requires nice aplomb.
Stéphane Waser, Managing Director of Maurice Lacroix remarks, “When creating this newest PONTOS S Diver, we had been eager to retain the spirit of the primary era mannequin, however push the efficiency envelope with numerous product enhancements. As an ML Crew member, it appeared logical to ask Lidija Lijic to check the brand new mannequin…exploring its full potential, deep underwater. Whereas I used to be already conscious of her achievements and immense expertise, I used to be struck by her sheer dedication, not solely to her sport, however in all the things she does. She proved the proper check pilot for this divers’ watch which is water-proof to 30 ATM. Lidija additionally informs us that the watch makes a powerful assertion on dry land too!”
Housed in a 42mm case, the watch is offered in a selection of stainless-steel or, for the primary time, bronze. The hour and minute arms are facetted and lined with Tremendous-LumiNova®. Furthermore, the minute hand is endued with a colored border. The hours are denoted with utilized indexes and, as soon as once more, lined with luminescent therapy. Delicate modifications to the unique dial design embody making the indexes and minute markings crisper and extra distinguished. Likewise, the date is framed with a raised border, making it stand out from the remainder of the dial. Every element is optimised to ship peerless readability.
A devoted crown, positioned at 2 o’clock, supplies the wearer with the means to regulate the inner rotating bezel. That includes a count-up scale, the rotating bezel is a helpful means of measuring the elapsed time spent underwater. The watch additionally includes a centre seconds hand and a date show at 6 o’clock. A second crown, situated at 3 o’clock, adjusts the varied indications and can be used to manually wind the motion.
This newest PONTOS S Diver is obtainable in a lot of variants. Metal fashions include a selection of black grained or white lacquered dial choices. The bronze mannequin, restricted to simply 500 items, is paired with a luxurious blue grained dial. The aforementioned crown at 2 o’clock is enlivened with a colour-coordinating circlet, guaranteeing it stays seen when underwater.
The automated ML115 calibre sits on the coronary heart of the PONTOS S Diver, obviating the necessity for handbook winding when worn. The bronze model comes equipped with two straps, one in classic darkish blue leather-based, incorporating the corporate’s M-logo, and a second in darkish blue rubber embossed with ‘Maurice Lacroix’.
For the launch, the metal fashions are equipped with three colour-coordinating straps: an M-branded cloth strap and two rubber straps incorporating Maurice Lacroix branding, offered in reduction. The watch is supplied with the corporate’s Simple Strap Alternate System, offering a easy, user-friendly technique of swapping the strap for another with out the necessity for instruments.
The PONTOS S Diver is again and it’s higher than ever! The mannequin is the product of teamwork, impressed by Lidija’s seek for improved efficiency, and has been examined in probably the most excessive situations. It’s ideally suited to underwater exploration whereas additionally being the proper accompaniment to metropolis life.
YOUR TIME IS NOW WITH MAURICE LACROIX
For nearly 50 years, Maurice Lacroix has demonstrated all of its watchmaking experience, crafting watches throughout the model’s Manufacture in Saignelégier, Switzerland. Having gained greater than fifteen awards, the model has demonstrated an revolutionary, avant-garde and perfectionist spirit over the years. Maurice Lacroix’s tradition is certainly to supply reasonably priced watches, with iconic design and excessive perceived worth. In 2016, Maurice Lacroix
reinterpreted its iconic mannequin of the 90s, the Calypso, releasing the AIKON. Fashionable and daring, the AIKON is made for a era of Millennials who’re linked, cosmopolitan and proficient. This formidable era is getting down to conquer the world’s cities, embracing their distinctive spirit. A relentless supply of inspiration for
the Maurice Lacroix inventive workforce, an energetic and concrete model, that thrives within the electrical power of those cities. With this in thoughts, Maurice Lacroix chooses to affiliate its picture with a set of actions that permit shoppers to expertise the distinctive vitality of metropolis life.