PARIS: Almost 5 billion individuals, or barely greater than 60% of the world’s inhabitants, are energetic on social media, in response to a latest research.
That represents a rise of three.7% over the previous 12 months, in response to calculations by digital advisory agency Kepios in its newest quarterly report.
The variety of social-network customers is approaching the 5.19 billion individuals who use the web, or 64.5% of the worldwide inhabitants.
There are, nonetheless, main variations between areas: just one particular person out of 11 in east and central Africa makes use of social media.
In India, the world’s most populous nation, the determine is one out of three.
The period of time spent on social media has additionally elevated by two minutes to 2 hours and 26 minutes per day.
Right here, once more, there are massive disparities, with Brazilians spending a median of three hours and 49 minutes per day on social media, whereas the Japanese spend lower than an hour.
The common social media consumer is on seven platforms. Meta has three of the favorite apps with WhatsApp, Instagram and Fb, whereas China has three apps: WeChat, TikTok, and its native model Douyin.
Twitter, Messenger and Telegram spherical out the highest social media platforms.