THE Malaysian Direct Distribution Affiliation (MDDA) marked its thirtieth anniversary not too long ago with a Gala Dinner held at EQ Resort, Kuala Lumpur.
The occasion was opened by a speech by Home Commerce and Price of Residing Ministry (KPDN) secretary-general Datuk Azman Mohd Yusof and was attended by main trade gamers and delegates from Direct Distribution Associations regionally.
In his opening speech, Azman congratulated MDDA on their milestone and lauded the affiliation for its numerous achievements all through the years.
“MDDA holds an important place in Malaysia’s Direct Promoting Trade, enjoying an important function in its progress and growth,” he mentioned.
He added that by means of in depth coaching programmes and knowledge-sharing platforms, MDDA has empowered people and companies, fostered innovation and improved the abilities of many direct promoting trade gamers.
MDDA’s dedication to professionalism, adherence to excessive requirements, and efforts in selling moral practices and transparency has elevated the trade’s popularity.
Even amid the challenges of the COVID-19 pandemic, the direct promoting trade in Malaysia has proven resilience, he mentioned.
In line with MDDA president Datuk Seri Dr Barani Karunakaran, the affiliation has launched into a decided course to turn into the highest direct promoting affiliation within the nation, setting its sights on solidifying Malaysia’s place on the worldwide stage of the direct promoting trade.
He mentioned that MDDA’s bold plan aligns with the surge of income from the direct promoting trade in Malaysia valued at RM25 bil within the 12 months 2020 to RM27 bil within the 12 months 2021, signalling a strategic shift towards this rising enterprise mannequin globally.
The initiative is anticipated to generate substantial financial advantages, enhance the nation’s Gross Home Product (GDP), promote entrepreneurial progress, and create vital regional job alternatives.
Since its institution in 1993, MDDA has grown to incorporate 105 member corporations, fostering an in depth relationship with KPDN in addressing trade challenges.
The affiliation has been actively amending the Direct Gross sales and Anti-Pyramid Scheme Act 1993 and resolving unauthorised promoting and value markdowns on third-party platforms.
MDDA can be repeatedly working along with KPDN enforcement group on eradicating points within the Direct Promoting Trade like get wealthy fast scheme, cash recreation and pyramid scheme by educating the general public by means of its collection of MDDA Straight Speak in Malay, English and Mandarin. Panels together with trade leaders, KPDN officers and Royal Malaysia Police (PDRM).
The occasion additionally noticed the signing of the Regional Affiliation Memorandum of Understanding (MOU) between MDDA, AP2LI Indonesia, and FDSA India.
The MOU signifies a collaborative effort to strengthen the direct promoting trade throughout the area.
Barani (MDDA), Andrew Susanto (AP2LI), and A. P. Reddy (FDSA) represented their respective organisations in the course of the signing ceremony. The memorandum of understanding will help all MDDA members in increasing their markets globally and selling Malaysian merchandise within the world market.
As well as, MDDA introduced the MDDA Intrapreneur Programme, endorsed by the Direct Promoting Unit of KPDN.
The programme goals to reinforce professionalism within the direct promoting sector and is claimable below the Human Sources Improvement Fund (HRDF). Certificates have been handed over to twenty recipients, acknowledging their participation within the programme.
The Gala Dinner included the presentation of varied awards, honouring corporations which have demonstrated excellence, innovation, and social accountability.
Among the many winners have been Meganet4U Sdn Bhd, ShoppyMore World Sdn Bhd, GMJ Konsortium Sdn Bhd, VKids Pattern Sdn Bhd, Destina 1 Worldwide Sdn Bhd, M-Plan Sdn Bhd, Melilea (M) Sdn Bhd, Asia MLM Options Sdn Bhd, Bio-Science Advertising and marketing Sdn Bhd, Jeunesse World Sdn Bhd, Netturul Sources Sdn Bhd, Period Edar Advertising and marketing Sdn Bhd and RCC Worldwide (M) Sdn Bhd.
Malaysian Direct Distribution Affiliation want to prolong its deepest gratitude to its Platinum Sponsors, VKids Pattern and Melilea Malaysia Sdn Bhd. Their beneficiant assist performed a pivotal function in guaranteeing the success of the thirtieth Anniversary Gala Dinner.
The MDDA thirtieth Anniversary Gala Dinner offered a really perfect platform to honour achievements, strengthen trade alliances, and set the stage for a promising future within the direct promoting sector.
As MDDA continues to champion professionalism and excellence, the trade can anticipate even higher developments within the years forward. – July 14, 2023