A TikTok video exhibiting watches price hundreds of thousands of {dollars} on celebrities’ wrists, together with Jay-Z and Tom Brady, at billionaire Michael Rubin’s latest star-studded White Social gathering has gone viral.
In it, timepiece content material creator Chad Alexander Kwiatkowski identifies wristwatches worn by celebrities on the occasion on July 5 in New York’s Hamptons. The video gained greater than 4 million views on TikTok and over 25.6 million views on Twitter as of July 6.
The watches vary from a $18,250 two-tone Rolex date with a Wimbledon dial to a Richard Mille RM 40-01 price greater than 1,000,000 {dollars}, and features a yellow gold Audemars Piguet Royal Oak with a rainbow jeweled bezel.
Though Kwiatkowski stated Jay-Z was carrying a vintage Patek Philippe Ref. 2499 in yellow gold, and famous {that a} rose gold model was bought by Sotheby’s in 2022 for $7.7 million, different watch consultants consider that the watch Jay-Z wore was really a Patek Philippe 5004R with diamonds—which may promote for as much as $1.5 million.
Even a chef proven on the get together, later acknowledged as pizza maestro Mark Iacono of Lucali, was noticed carrying a steel Rolex Daytona with a black dial, which is bought at $23,352 at Jomashop, in accordance with the video.
Different watch consultants, nevertheless, say that not all these watches are definitely worth the costs steered by Kwiatkowski.
“I believe they’ll typically be decrease. What somebody lists it for will not be what essentially sells for—particularly these actually high-end items. It’s simply an asking worth,” says Craig Karger, founder and proprietor of Wrist Fanatic.
“There’s probably not a set marketplace for these watches,” he continues. “It’s possible you’ll get a pair bought a 12 months on the secondary market. A few of these—like Richard Mille—there’s so few of them floating round. Anybody can ask no matter they need for one among these watches.”
Eric Wind, the top of Wind Classic, a seller primarily based in Palm Seaside, Florida, agrees: “Possibly in actuality, they’re 10% to twenty% decrease for a few of these items, however it’s not that far off. Persons are simply excited to see what these items are that individuals are carrying.”
Many celebrities on the get together appeared to choose Richard Mille, relatively than Rolex, as their wrist ornament. James Harden was carrying a Richard Mille RM 40-01 Automated Tourbillon McLaren Speedtail watch, which bought above $1 million, in accordance with the video. Travis Scott was noticed with a Richard Mille RM 69 Erotic Tourbillon within the worth of $850,000. Lil Child wore a Richard Mille RM 055, which is known as after skilled golfer Bubba Watson, at present asking $350,000 at JomaShop.
“So wealthy, wealthy folks don’t put on Rolex is what I’m understanding,” posted a commenter. The Rolex watches tended to be the bottom price-point timepieces within the video, and appeared much less incessantly than ones by Mille.
“Richard Mille watches have the nickname ‘the Billionaire’s Handshake,’” explains Wind. “It’s primarily a manner that rich folks can inform different those who they’re rich—by carrying an RM. That’s not a shock to see many individuals carrying these watches.”
Even the most cost effective Richard Mille watch will price six figures.
“It’s extra of a standing factor. Like a superyacht in your wrist,” Karger says. “Richard Mille has turn out to be form of this ultraluxury model in a manner that even Rolex isn’t. Rolex remains to be one thing that on a regular basis folks attempt to purchase, although they’re actually exhausting to.” –BLOOMBERG
