21-year-old entrepreneur Sofea Amira is the brains behind ‘Amora’s Loves’, a web-based bakery identified for its irresistibly mushy and gooey cookies.
PETALING JAYA: For a lot of, the considered working a enterprise is daunting. However 21-year-old scholar and entrepreneur Sofea Amira Mohd Shukri is expertly holding one eye on her books and the opposite on her oven.
She is the mastermind behind “Amora’s Loves”, a home-based on-line bakery, whose mushy cookies have grow to be a viral sensation on TikTok, incomes Amira the title of Gen Z entrepreneur.
Amira isn’t only a genius within the kitchen however a whiz within the lab too. So, whereas pursuing her chemical engineering research at Universiti Teknologi Petronas, she’s additionally typically dashing off tons of of cookies to be shipped throughout the nation.
Like many different savvy entrepreneurs, Amira began Amora’s Loves through the pandemic in 2021.
“Whereas I used to be caught at house, I baked all the pieces from cookies to tarts to brownies, each single day. Finally, my household obtained sick of it,” she instructed FMT Way of life.
Then her mom recommended: “’Why don’t you promote them on-line? I don’t need to get fats from consuming your cookies day by day’,” Amira recalled with a chuckle.
Intrigued by the concept and fuelled by her ardour for baking, Amira overcame her worry of rejection and ventured into the world of e-commerce.
Recalling her preliminary try and promote cookies on Instagram, Amira admitted: “You wouldn’t consider me, however no one purchased any. Not one particular person approached me or reached out to purchase a cookie.”
Amira shortly realised that she wanted a greater technique. “I instructed individuals who stay close to me, ‘Hey, I’ve plenty of further cookies left, would you like some?’” she mentioned.
As buddies shared her bakes, discuss of Amira’s distinctive mushy cookies unfold like wildfire. “And that’s how it began, the great old school method – by pure phrase of mouth.”
At the moment Amora’s Loves has over 50,000 followers and 4 million likes on Tik Tok alone. “Simply this 12 months, we baked greater than 10,000 cookies,” she mentioned.
How did she obtain all of this in simply two years? It’s easy: she went viral.
“Round six months after establishing Amora’s Loves, I posted a video of my cookies and used a Tik Tok audio clip that was trending on the time. Instantly, the video obtained round 300,000 views, and I obtained 60 orders in in the future!”
Whereas Amira’s social media advertising and marketing abilities helped propel Amora’s Likes to preliminary fame, it was the distinctive texture of her cookies that clients saved coming again for extra.
“Our mushy cookies have a melt-in-your-mouth texture, virtually such as you’re biting right into a cloud of sweetness,” Amira explains.
Amora’s Loves gives over 13 flavours – chocolate chip, pink velvet, triple chocolate, matcha, and Oreo amongst them. Nevertheless, what really units her cookies aside are the toppings.
Amongst her best-selling flavours is the chocolate chip S’mores variant with a marshmallow nestled within the centre, creating a pleasant gooey shock with every chunk. No surprise her movies went viral!
Though Amora’s Loves is barely two years previous, Amira’s love for baking began at age 14 throughout an formidable group baking session with buddies.
“These had been fairly actually probably the most horrible cookies I’ve ever eaten,” she joked concerning the cookies she baked then.
Not content material to go away that bitter style in her mouth, she saved experimenting with chocolate chip cookie recipes. However every was a powerful catastrophe till three years later when her father identified the proper oven setting!
And similar to that each one her cookie woes had been miraculously resolved. “Who knew it was due to one foolish oven setting that I had no thought about!”
What this complete episode taught her nonetheless, was her unwavering willpower to succeed. And in the midst of all her experimentation, she found the right cookie recipe that she makes use of for Amora’s Loves.
However ultimately her books beckoned and Amira needed to resume her research on campus. “It was troublesome to let go, however passing on the reins of baking the cookies to my mom was the bravest choice I made,” she mentioned.
At the moment Amora’s Loves is a household affair, with every member contributing their abilities to the bakery’s success.
“My mom does the baking, my brother helps with the packaging and transport, my youthful sister helps with attaching the handwritten letters, and I deal with the orders plus social media! I couldn’t have finished any of this with out my household’s help.”
When requested about her future, Amira mentioned she goals of balancing a profession within the petroleum trade with nurturing Amora’s Loves.
Her final aim is to dedicate herself absolutely to the bakery and open an enthralling café sometime.